Our Story
Building financial literacy through practical analysis since 2018. We've helped countless professionals master the art of reading between the lines in financial statements.
The Journey So Far
Every meaningful venture starts with a simple observation. Ours began when we noticed how many smart business people struggled to decode what their numbers were really saying.
The Beginning
Started as a weekend project when founder Astrid Korneliussen noticed colleagues asking the same questions about cash flow statements. What began as informal coffee shop tutorials quickly grew into something bigger.
First Major Breakthrough
Developed our signature ratio analysis framework after working with over 200 small business owners. The "three-minute health check" became our most requested service, helping clients spot red flags before they became problems.
Expanding Horizons
Launched comprehensive training programs for finance teams across Australia. Our hands-on approach to teaching statement analysis gained recognition when three of our graduates landed senior analyst positions at major firms.
Innovation in Education
Introduced case-based learning using real anonymized statements from various industries. Students now work through actual scenarios instead of textbook examples, making the learning stick.
What's Next
Focusing on advanced forecasting techniques and industry-specific analysis methods. Our autumn 2025 program will include modules on sustainability reporting and ESG financial metrics.
Beyond the Numbers
Financial statements tell stories, but you need to know the language. We've spent years learning to spot the subtle patterns that separate thriving companies from those heading for trouble.
- Cash flow trend analysis using 15-year historical data patterns
- Industry-specific ratio benchmarking across 12 major sectors
- Early warning system development for financial distress indicators
- Practical training in forensic accounting techniques
- Custom analysis frameworks for emerging market conditions
Our Approach
We believe financial analysis should be accessible, practical, and immediately useful. That's why everything we teach comes from real-world experience.
Real Cases, Real Learning
Every lesson uses actual financial statements from businesses we've worked with. Students see patterns in context, not isolated formulas.
Pattern Recognition
We teach you to spot the subtle signs that numbers alone don't reveal. It's about understanding what management isn't telling you.
Practical Application
Theory matters, but application drives results. Our graduates walk away with frameworks they use immediately in their current roles.
Astrid Korneliussen
Started her career auditing mining companies in Western Australia. Developed our core methodology after noticing patterns in failed businesses that traditional analysis missed. Has a peculiar talent for explaining complex ratios using everyday analogies.
Tavish Pemberton
Former investment banker who got tired of surface-level analysis. Joined us in 2021 and specializes in teaching cash flow forecasting. Known for his "follow the cash" workshops that have become legendary among our students.
Looking Forward
The financial world keeps evolving, and so do we. Our 2025 programs will address emerging reporting standards, digital currency implications for traditional statements, and the growing importance of non-financial metrics in overall company evaluation.
Ready to Master Financial Analysis?
Our next comprehensive program starts in September 2025. Limited spaces available for intensive six-month certification course.
Get Program Details