Our Story

Building financial literacy through practical analysis since 2018. We've helped countless professionals master the art of reading between the lines in financial statements.

The Journey So Far

Every meaningful venture starts with a simple observation. Ours began when we noticed how many smart business people struggled to decode what their numbers were really saying.

2018

The Beginning

Started as a weekend project when founder Astrid Korneliussen noticed colleagues asking the same questions about cash flow statements. What began as informal coffee shop tutorials quickly grew into something bigger.

2020

First Major Breakthrough

Developed our signature ratio analysis framework after working with over 200 small business owners. The "three-minute health check" became our most requested service, helping clients spot red flags before they became problems.

2022

Expanding Horizons

Launched comprehensive training programs for finance teams across Australia. Our hands-on approach to teaching statement analysis gained recognition when three of our graduates landed senior analyst positions at major firms.

2024

Innovation in Education

Introduced case-based learning using real anonymized statements from various industries. Students now work through actual scenarios instead of textbook examples, making the learning stick.

2025

What's Next

Focusing on advanced forecasting techniques and industry-specific analysis methods. Our autumn 2025 program will include modules on sustainability reporting and ESG financial metrics.

Beyond the Numbers

Financial statements tell stories, but you need to know the language. We've spent years learning to spot the subtle patterns that separate thriving companies from those heading for trouble.

  • Cash flow trend analysis using 15-year historical data patterns
  • Industry-specific ratio benchmarking across 12 major sectors
  • Early warning system development for financial distress indicators
  • Practical training in forensic accounting techniques
  • Custom analysis frameworks for emerging market conditions
Financial analysis workspace showing detailed spreadsheets and calculation methods

Our Approach

We believe financial analysis should be accessible, practical, and immediately useful. That's why everything we teach comes from real-world experience.

Hands-on training session with financial documents and analytical tools

Real Cases, Real Learning

Every lesson uses actual financial statements from businesses we've worked with. Students see patterns in context, not isolated formulas.

Interactive workshop environment with collaborative analysis techniques

Pattern Recognition

We teach you to spot the subtle signs that numbers alone don't reveal. It's about understanding what management isn't telling you.

Advanced financial modeling and forecasting techniques demonstration

Practical Application

Theory matters, but application drives results. Our graduates walk away with frameworks they use immediately in their current roles.

Professional headshot of financial analysis expert

Astrid Korneliussen

Financial Analysis Director

Started her career auditing mining companies in Western Australia. Developed our core methodology after noticing patterns in failed businesses that traditional analysis missed. Has a peculiar talent for explaining complex ratios using everyday analogies.

Professional headshot of senior financial consultant

Tavish Pemberton

Senior Financial Consultant

Former investment banker who got tired of surface-level analysis. Joined us in 2021 and specializes in teaching cash flow forecasting. Known for his "follow the cash" workshops that have become legendary among our students.

Comprehensive view of financial analysis resources and educational materials

Looking Forward

The financial world keeps evolving, and so do we. Our 2025 programs will address emerging reporting standards, digital currency implications for traditional statements, and the growing importance of non-financial metrics in overall company evaluation.

Ready to Master Financial Analysis?

Our next comprehensive program starts in September 2025. Limited spaces available for intensive six-month certification course.

Get Program Details